I help architects win work with words.

Listen, your work is brilliant.
But right now, your website sounds like every other architect.
Careful. Formal. Safe.
Clients skim it, shrug, and have no idea why they should hire you.

I'm Maja Kovacic-Kalra.
A copywriter for architectural websites.

I'm also a former architect (13 years of briefs, drawings, site visits).

Now I translate your thinking into words clients actually get, so they land on your site and think:

"This is who we need."

From architect to copywriter

I used to write like architects write. Technical. Peer-focused.

Only when I started working in marketing, I realised: Clients don’t read like architects.

They skim. They want clarity. They want to feel you get them.

So I learned storytelling that makes your value obvious. Your smarts stay intact.

But your words make perfect clients go "Yes, you."

What I do (that works)

Websites that convert

Not brochures. Stories where ideal clients see themselves, understand your thinking, and get in contact with you first.

Project stories that sell
Turn "nice render" portfolio pages into "I can see myself in this project".

LinkedIn that brings leads
No salesy nonsense. Just clear positioning so clients DM you.

Work with me

Why this matters

You don't just draw buildings. You shape how people live. That deserves words with real weight.

One belief: Architects should pick projects they love. Work with clients they want to work with. Get paid what they deserve.

My mission: Turn your thinking into stories that pull in clients who understand you. So you win the work you actually want.

My vision: A world where architects create with freedom, choose projects they love, and earn well without constant financial stress. This belief drives everything I do.

How I work

Architects first

I respect what you do. I genuinely enjoy helping you win better work.

Clear solutions

Everything I offer is straightforward and high-quality.

Storytelling

I use stories to explain why your work matters, in a way people remember and act on.

Always learning

I'm constantly improving. Every project teaches me something new. I look for better ways to help you succeed.

Me in 30 seconds

I’m Slovenian, but London has been my second home since 2006. I’m a mum of two, a wife of one.

I share my days with a borrowed labradoodle called Rory and our cavapoo called Misty.

Before all of this, sport was a big part of my life.
Gymnastics. Acrobatic skiing.

Now it's mostly gym sessions and the usual morning aches that come with getting older. I still love a good challenge. Just different ones now.

And I love coffee :).

Maja Kovacic-Kalra, holding coffee, copywriter for architects

Ready to make your words work harder?

If you're an architect who wants a clearer website words, better project stories, or a LinkedIn presence that brings leads, let's talk.